Showcasing the importance of data integrity Insights from Cycling Scotland’s National Data Integration – Gavin Jackman – Iona Chandler & Simon Tricker – Urban Tide

The paper underscores the importance of integrating future technologies, data, and active travel planning to enhance transport networks and promote sustainable modes. It emphasises the need for a holistic approach, utilising open data and enhancing data integrity to inform decision-making and encourage a shift towards sustainable travel choices. The case study in Scotland showcases how Cycling Scotland used national open data to build an active travel framework. The collaboration between UrbanTide and Cycling Scotland resulted in an open data portal, providing a comprehensive view of active travel. The portal uses automated data integration and validation to enhance quality, identify data errors and standardise formats from multiple data feeds into one centralised system. The paper will showcase the importance of data readiness, quality and access. Additionally, the paper stresses the value Cycling Scotland and partners have seen from integrating pedestrian data and multi-nodal surveys into traffic models for optimising traffic management and promoting modal shifts. Overall, it advocates for innovative approaches and data sharing to create effective solutions for sustainable transport networks.

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